This year’s iPhones come a few weeks later than usual. Now Apple has also confirmed the rumors.
In the last couple of months, there have been many rumors about Apple’s iPhone launch this autumn. Now Apple confirms what many have been thinking lately; this year’s iPhone launch is postponed.
Apple chief financial officer Luca Maestri shared the news when Apple released the financial details for the second quarter. According to Tech Crunch, the delay will mean that this year’s iPhones will not arrive in September, as usual, but will instead be available a few weeks later.
Apple is not said to have said much about the reason for the postponement. But the rumor mill has all along assumed that it is due to the virus pandemic. In April this year, the Wall Street Journal reported that Apple had postponed the start of production for the iPhone 12 models by one month.
The chip manufacturer Qualcomm has also announced in its quarterly report that their results will be affected by the postponement of an important 5G phone.
Apple itself has also been untraditionally open about production and the challenges this year. When there were rumors that there could be an iPhone shortage because China’s factories had been closed earlier this year, the company was quick to confirm the rumors by saying that the reopening of the factories and production capacity was slower than expected.
Although Apple has already admitted a slightly more challenging spring than usual, due to the virus, it may be that the delay is of a more ordinary kind. The company has previously delayed some phone models, such as the iPhone X which did not come with the iPhone 8 when it was launched. Apple Watch received a relatively long delay and «relaunch» after the first time it was shown. New 5G technology in the iPhones may be partly to blame for the delay – it is speculated that the iPhones will be among the few 5G phones that support extremely high-frequency 5G, where the rest of the phones on the market largely support what is called « sub6 », or below 6 gigahertz, and in practice the area where today’s mobile frequencies are located.
It may also be that this autumn’s launch will simply include a great many phones and models, as rumors speculate in both 4G and 5G models, and in addition a more compact regular iPhone 12 model of 5.4 inches.
Giant peel of mobile sales
After a gently declining sales trend in the last couple of years, the pandemic has given mobile sales its biggest bang so far. Exactly how large the decline is is disputed by the analysis companies. Gartner recently announced that the decline in the first three months of the year was as much as 20 percent. Another company reports that the decline was «only» 16.8 percent.
Tens of percent is in any case a significantly stronger bang than the previous declines that have been in the area of 1-2 percent when the analysis companies have reported on them.
Apple does not always report detailed figures for the actual iPhone sales, but in its new quarterly report for the second quarter of this year, they could conclude with a revenue increase of a healthy 11 percent.
Whether the increase is due to iPhones also selling well, or whether other parts of Apple’s ecosystem are earning more now than last year is uncertain. Apple has both the streaming service Apple TV + and the game service Apple Arcade, both of which are subscription services of the type that have otherwise seen a boom now in the «Corona period».
At the same time, Apple released the new iPhone SE model in April. iPhone SE is an iPhone with brand new hardware, but old-looking, and unusually budget-friendly price tag for Apple to be.